The WHO and the WHY behind the WHAT
For many years, I have been obsessed with finding out the who and the why behind the what.
What this means to me, is that when I am searching for a new product to offer as a solution for our clients, looking for our next employee, or an outside vendor, I am obsessed with looking beyond the product or service. I systematically and purposefully dig to find out about the who behind the company and the why behind what they do.
I strongly believe that the who and the why behind a company, are a much better predictor of how our professional relationship will work out in the long term. To me, “who” represents the leader and team behind him/her. The “why” is what drives them to do what they do; "what" is their purpose for what they do, and what drives them to do it, day in and day out. When we decide to bring on a new product, or vendor, we are not only bringing on the product or service, but the team behind it and the vision they hold.
I wanted to take this opportunity to share our core purpose and values with you, in the hopes that it may serve as a shortcut to help you determine whether you feel our firm would be a good fit for your firm. I believe this is far more important than the fact that we are the only company in the world 100% dedicated to supporting Mac-based law firms. Our purpose and core values drive every decision within our company. All that being said, here they are:
The GlobalMac IT Core Purpose:
To redefine the relationship between people and technology
Our Core Values:
- Constant and Never-Ending Improvement
- Help others
- Healthy Life Balance
- Sharpen the Saw
Short and sweet, however, these words truly drive all of our decisions and how we approach what we do and how we serve our clients. The most insightful part of this exercise for me was seeing how many of these core values I have held for such a long time, subconsciously. I could easily write a chapter on each of these and expand upon what they mean to us.
Admittedly, this is only one small part of the day-to-day issues you deal with, but I think you’ll agree that IT problems can be some of the most aggravating (and expensive) issues you run into and having an IT provider who does not uphold similar beliefs as you do, can make for a frustrating relationship. Our business model is radically different and quite unique in the IT industry. It allows us to offer unlimited project work, training and support for one flat-fee and allows us to apply an ongoing Best Practices process to all of our law firm clients that allows us to continually improve their operations and staff productivity, making a significant impact on their bottom line profits.